Showtime, HBO Broaden Scope as Parent Companies Aim to Grow Their Audiences

For years, the halo around premium cablers such as HBO and Showtime has been integral to their branding. Their parent companies in a past life — Time Warner and CBS, respectively — seemed to be content with the tens of millions of subscribers each had accumulated. But now, shepherded by new corporate owners — AT&T’s [...]They put their homes up as collateral to finance the business in its infancy more than 15 years ago.

As certain brands have learned the hard way — via things like $150 million lawsuits — licensing music in the world of fitness marketing is a very specific process. Orangetheory Fitness, a company that hosts high-impact workouts in over 1,300 studio locations around the world, has been proactively spending the past two years on a [...]“Dau.

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Major American companies are reeling from coronavirusA growing number of major American companies — including United Airlines and Mastercard — are saying coronavirus is hurting their business. Now now they will be fine by April 'the heat will take care of it' It’s only just begun. Of course it will hurt them. Why don't they channel their resources into finding a cure rather than spreading the virus all over. When we stop thinking of only ourselves and pockets then can we save humanity .
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2 top executives leave TheSkimm newsletter for millennial women - Business InsiderTheir roles were key to the company's plans as it focuses on launching subscription products that it think its audience will pay for. They skimmed
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