Will e-cigarettes help you quit smoking?After suffering a backlash in the US for allegedly being responsible for a"vaping epidemic," e-cigarette giant JUUL Labs expands its market internationally. They have met privately with Philippine policy makers and the medical community.
“I’m having a hard time understanding the sincerity of our manufacturers now,” said vice chair Representative Joet Garcia, recalling the worldwide tobacco industry lobby known to mislead the public. “If you watch all the hearings of the cigarette companies before, it’s the same thing.”– present were Asia Pacific South president Ken Bishop, medical representative Amar Kureishi, and government affairs head Mario Zinampan.
The product became popular with minors and young people, and the US Surgeon General declared a “vaping epidemic." The US Food and Drug Administration said JUUL was responsible, although the latter claims to never have marketed to the youth. JUUL Labs entered the Philippine market in June 2019 and partnered with Gokongwei-owned Better For You Corporation . A JUUL spokesperson told Rappler that they targeted the Philippines because it has one of theThe Gokongwei family “really believed in the product and what we stood for,” the JUUL spokesperson said. JUUL, BFY, and local e-cigarette industry partners held an intimate dinner upon JUUL’s launch in the country to celebrate a newfound “common bond.
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