Afterpay now has more customers in the US than its native Australia - Business Insider

of BNPL in the US. Considering that Afterpay added over 1 million new customers in November and December 2019 alone, and that its active customer base in the US grew a whopping 443% year-over-year in its fiscal H1 2020, Afterpay's position in the market is still rapidly developing.

Afterpay has the opportunity to use its success in Australia as a blueprint for the US, Afterpay cofounder and US CEO Nick Molnar told Business Insider Intelligence. So, if Afterpay can replicate the trust and loyalty it seemingly has with Australian consumers in the US, it can keep customers on board for years and potentially drive increased volume over time.

It has developed a significant in-store business in Australia, something it plans to introduce in the US soon. Afterpay's brick-and-mortar presence in Australia contributed 24% of its sales in the country. The company has yet to bring its offerings in-store in the US, so it can't access the channel where the vast majority of

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