, like all of you, I am left reeling, deeply saddened, angry, confused, and fearful of what is to come.
But this week we have seen when the above model is blown apart by the only thing that has a deeper and more profound control over any of our lives: nature. Nature is our master. Never within the last number of generations has this now been so obvious.The hardest part of the COVID-19 outbreak is that we are powerless against an unknown force and simultaneously deeply lacking in useful information that we can use to our advantage.
Fitness studios, theme parks, markets, retail, travel—any and all service-related businesses are in grave jeopardy. It is important to remember while we feel it directly and dramatically, it is notthe F&B community that is affected. We need to bond closely with these tertiary industries now, to create a clear and powerful voice.
I think we should use this horrific moment in our industry’s history to reflect on this and to think about how we create opportunity from ashes.
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