How a clothing-rental startup is navigating the coronavirus outbreak - Business Insider

  • 📰 BusinessInsider
  • ⏱ Reading Time:
  • 30 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 15%
  • Publisher: 51%

Sverige Nyheter Nyheter

Sverige Senaste nytt,Sverige Rubriker

Armoire, a fashion startup for professional women, had its best month ever — then the world started working from home. Here's what it's doing to survive the crisis.

The company is also slowly turning back the tide of cancelled subscriptions by pivoting its services and doubling down its existing community of customers. For Armoire Style, a small Seattle-based startup that rents dresses, professional clothes and outerwear to working women, the coronavirus outbreak was a crisis that they just didn't anticipate.

Armoire's team discussed slashing the marketing budget and putting expansion plans on hold, Singh said. The company has also shuttered one of its two physical stores, and left the other open only for dropoffs and pickups. By doubling down on its existing customers, like working mothers balancing babysitting and Zoom conference calls, Armoire also seems to have found a way to turn around the tide of cancelled subscriptions. Photos on the company's Facebook page show its customers dressing up to enter the home office, or donning a winter coat to sip coffee on the porch.

Vi har sammanfattat den här nyheten så att du kan läsa den snabbt. Om du är intresserad av nyheterna kan du läsa hela texten här. Läs mer:

 /  🏆 729. in SE
 

Tack för din kommentar. Din kommentar kommer att publiceras efter att ha granskats.

Create inspirational spaces when workingathome ✅👇

Sverige Senaste nytt, Sverige Rubriker

Similar News:Du kan också läsa nyheter som liknar den här som vi har samlat in från andra nyhetskällor.

How sports-betting industry is responding to coronavirus outbreak - Business InsiderSports-betting insiders describe cost-cutting and creative efforts to keep their businesses on track, as well as the companies most at risk.
Källa: BusinessInsider - 🏆 729. / 51 Läs mer »