Firms like TD Wealth and Edward Jones are hosting regular conference calls and webinars to keep advisors informed and engaged.Financial advisors aren’t immune to the fear and anxiety around the COVID-19 pandemic and the impact it has caused on global financial markets. That’s why many firms in the investment industry are placing a greater focus on ways to support their professionals.
“In times like these, sometimes it’s as much about people hearing your voice and less so about the message itself,” Mr. Kelly says. “[It helps them] to create more value, the conversation feels better and clients are better served,” Mr. Kelly says. “We have an amazing opportunity to make a difference here for clients and their families for the next number of months. ... If we frame it that way in our heads, the phone gets a lot lighter and we get out and make a real difference.
“It’s a great time to educate your clients,” Mr. Trainor says. “They’re scared. ... People make poor decisions when they’re afraid or anxious. A big part of the advisor’s role is to give people a sense of competence and confidence in dealing with this situation.”