Author:Tyler McCallPublish date:Apr 8, 2020While coverlines are, by nature, designed to be noticed, most of the time, the only ones that really stand out are the bad ones — the ones that make you say, "Who the hell approved that?!" When thinking back on great magazine covers, it's much more likely that people remember the cover star, the styling, the photographer.
Let's take the most recent issue — starring Gwyneth Paltrow, natch — as an example . "Gwyneth Paltrow Accepts Your Apology" alone is a stroke of brilliance, but then there's also, "The Etiquette of LSD" — which, considering Town & Country, could either be a reference to drugs or to socialite-turned-entrepreneur Lauren Santo Domingo. The real kicker here is "Beans for Billionaires: What the Rich Are Hoarding Now." Obsessed.
What these coverlines indicate is a magazine taking a tongue-in-cheek approach to its subject matter. While I've never done it myself, I have to imagine writing for the über wealthy in 2020 presents something of a challenge, all things considered. It's a fine line between classy and tacky — something I learned about reading Town & Country!
TandCmag Agree!