Franky Athill joined Patch Plants as the fourth employee in 2017; it has added more than 40 others by using marketing channels to reach potential hires.A startup's brand can be one of the most valuable assets for growing its team.
The idea for Patch came about when founder Freddie Blackett was looking for a better way to keep his houseplants alive on the balcony of his girlfriend's apartment, and he discovered that many other would-be green thumbs in the city shared the same frustration. Athill spoke with Business Insider about how he uses his marketing channels as a recruiting tool to grow the Patch team.Over the past three years, Athill has overseen the growth of the brand's social reach to more than 200,000 Londoners. Over the same period, he said, daily sales have gone from just 10 to 1,000.While a gardening startup may not have the glitz and glamour of a Testino photo shoot, Athill says Patch's brand engagement is strong.
"Without it, it's very hard to compete in the job space for the very best people," he said. "They want to work for a cool, exciting company that they've heard of." Having an independent perspective can help you save your energy and attention for the most promising candidates.
Vi har sammanfattat den här nyheten så att du kan läsa den snabbt. Om du är intresserad av nyheterna kan du läsa hela texten här. Läs mer:
Sverige Senaste nytt, Sverige Rubriker
Similar News:Du kan också läsa nyheter som liknar den här som vi har samlat in från andra nyhetskällor.
Coronavirus: UK lockdown extension, calls to restrict exercise, driving - Business InsiderPolice could enforce tough new restrictions on driving and exercise, with the UK's coronavirus lockdown extended another month. It's not about being the best, it's about being better than you were yesterday.
Källa: BusinessInsider - 🏆 729. / 51 Läs mer »
Coronavirus: UK lockdown extension, calls to restrict exercise, driving - Business InsiderPolice could enforce tough new restrictions on driving and exercise, with the UK's coronavirus lockdown extended another month. Anybody surprised ? HerdImmunity Seppuku tariro_ms salaminaM 😭😭😭😭😭😭😭😭
Källa: BusinessInsider - 🏆 729. / 51 Läs mer »
Coronavirus: UK live updates, 7,097 deaths and 60,733 coronavirus cases reported in Britain - Business InsiderThe UK has confirmed 7,097 deaths and 60,733 coronavirus cases as Britain suffers its worst day of the COVID-19 pandemic. That’s a shame.
Källa: BusinessInsider - 🏆 729. / 51 Läs mer »
Coronavirus: UK nurses forced to wear bin bags test positive - Business InsiderThree nurses in the UK forced to wear trash bags instead of real protective gear have tested positive for the coronavirus OK, now I just think the media are printing excrement online. Great job Boris Makes sense speaking for the UK.
Källa: BusinessInsider - 🏆 729. / 51 Läs mer »
Coronavirus: UK Police chief threatened to check shopping trolleys - Business InsiderA police chief threatened to start checking shopping trolleys for 'unnecessary' items during the UK coronavirus lockdown UK or China MadameButcher :) Be more dystopian. thisisinsider Lolll
Källa: BusinessInsider - 🏆 729. / 51 Läs mer »
Coronavirus: UK Police chief threatened to check shopping trolleys - Business InsiderA police chief threatened to start checking shopping trolleys for 'unnecessary' items during the UK coronavirus lockdown wow this one seems to be living in another country…hahaha Do it from 6 feet MFr Beer and ice cream are needed if we are on lockdown
Källa: BusinessInsider - 🏆 729. / 51 Läs mer »