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Shift from sports to medical gear keeps RI company open

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“I see a lot of courage, and a lot of passion ... It's incredible. People just want to help.”

Sports have gone dark, and so have the sporting goods stores that sold the G-Form protective pads used in soccer, mountain biking and by dozens of major league baseball players.

A former Northeastern hockey player and assistant coach, Giovanucci said the company's protective pads were steadily growing in market share, covering the shins and elbows of recreational players and stars like former Ireland soccer captain Robbie Keane and a list of major leaguers that includes Manny Machado, Ryan Braun, Charlie Blackmon and brothers Yuli and Lourdes Gurriel Jr.Orders from major customers like Dick’s Sporting Goods, Academy Sports + Outdoors and Scheels All Sports dried up.

After coming up with a design, G-Form went in search of suppliers for the clear shield plastic and foam and elastic for the band.“Materials that were supposed to be there yesterday are gone, and it’s because things are becoming scarce," Giovanucci said. “It’s like a crapshoot every day."

 

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