about how The Athletic tries to drive subscriptions, how it measures success, and what makes a hit story. The Athletic hired top local sportswriters as well as big names like Ken Rosenthal and David Aldridge by pitching big salaries, the freedom to pursue long-form journalism, and workplace technology like Slack and other accoutrements of the modern newsroom.
They also have quotas that range from 10 to 20 stories per month depending on their beat and whether a sport is in season or offseason. Data tools and analysts show what topics and stories readers are most interested in. Stories that hit 100 subscriptions are called "home runs" and stories that generate 500 subscriptions are "grand slams." Articles that hit those goals are shared on Slack, and a Slack bot pings staff when stories generate five subscriptions within 24 hours.
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