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3 restaurant brands on how they've found success with ghost kitchens - Business Insider

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3 restaurant brands with ghost kitchens share how they've been able to pivot operations and keep revenues steady to compete on highly saturated delivery apps (by shmabbywolfe)

Before the pandemic, ghost kitchens were already starting to grow in popularity as restaurants explored new ways to drive revenue and reach new customers.

"We'll continue to focus on delivery innovation, expanding our reach, and enhancing our store models with more drive-thru and pickup windows as we continue to safely and quickly serve our fans around the world for the remainder of this year and beyond," CEO Ahmed Abouelenein said.The detrimental impact COVID-19 has had on so many different industries is no secret. By far, restaurants have been one of the hardest hit.

Among consumers, Tastewise shared that it's seen a 570% overall rise in the popularity of delivery since mid-February 2020, "as existing consumers order more frequently from their favorite delivery platforms and new customers join the landscape," Chen added. Some specific sectors that have seen an extraordinary boost in delivery conversations are: steakhouses , cocktail bars , and tea rooms .

Though they didn't have to shut down any dining rooms due to the pandemic , they still had to implement safety measures to help slow the spread while keeping the business going. "Like other restaurants," said

 

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shmabbywolfe Delivery apps has been essential during this pandemic. What are ghost kitchens?

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