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Op-ed: Investors should watch how companies are retooling their sales efforts to meet coronavirus challenges

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Many companies need to reimagine their sales efforts amid the pandemic.

Face-to-face interactions are a mainstay of many industries in which there is often a costly and lengthy selling process.People pass by the Salesforce Tower and Salesforce.com offices in New York City, March 7, 2019.What seemed like a few decades ago, I mean in February, people used to occasionally ask "How's business?" Despite usually responding, "Fine, thanks," I would often think of the inquiry as two-part.

Face-to-face interactions are a mainstay of many industries in which there is often a costly and lengthy selling process for each order.

 

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