MOTORING: Audi ignites a spark of hope in a Covid-battered industry

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As the Covid-19-compromised global and local motoring industry chugs hard to get back to business, Audi South Africa is intent on throwing a zap sign to the virus and launching a slew of new products in 2020/2021.

It feels surreal that just three months ago, I was swanning around the Cape Winelands, test-driving the new Land Rover Discovery Sport, livingin a five-star hotel, rubbing shoulders – crunched up close in a business session – with 40 motoring scribes, without a mask or a bottle of hand sanitiser in sight.

The interior of the Audi A7 Sportback exudes understated class and luxury with a symphony of quality finishes in suede, leather and brushed aluminium. A total of 31,867 new vehicle units were sold last month, compared to 45,953 units sold in June last year, reflecting a worrying decline of 30.7%. In an upbeat virtual room, the German car manufacturer presented an ambitious plan, announcing its intended jam-packed product rollout over the next 18 months.

Later next year there are plans in place for the local launch of the new A3, the updated Q5 and the face-lifted Q2. Electric vehicle fans will finally have their plug-in when the much-anticipated e-tron finally makes its way to our shores to give the Jaguar E-PACE some competition at the charging stations.While presenting its upbeat 18-month plan, Audi took the opportunity to officially launch the new A6, which had been impatiently revving in the showrooms due to the Covid-19 lockdown.

Powered by a 3.0-litre turbo petrol V6 engine, offering 250kW and 500Nm, and a 7-speed automatic transmission, it all comes together in an unforgettable ride.

 

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