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The Small Business Roller Coaster : The Indicator from Planet Money

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Amid the pandemic, Molly Moon's Homemade Ice Cream has been on the same economic roller coaster ride many small businesses have. But since opening back up, the shop has been targeted — by people on both sides of the debate about policing.

Photo by Evan Morud, Art by Morgan Zion/E. Morud Photography

When the pandemic first struck, we spoke to a small business owner in Seattle, Molly Moon Neitzel, the CEO of Molly Moon's Homemade Ice Cream. At the time, she was worried about getting enough support from the government to survive. She eventually got a government loan, which helped her keep the lights on.

But since then, things have gotten complicated. She's been targeted on social media by people on both sides of the national debate about policing. And she's had to shift and diversify her product offerings in order to make the money she needs to bridge her business across an uncertain future.

 

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