Why Cuban cigars are so expensive - Business Insider

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Why Cuban cigars are so expensive

Cuban cigars hold a reputation as the world's most opulent tobacco product. A box of good-quality Habanos can cost thousands of dollars. Every hand-rolled Cuban cigar goes through about 500 manual tasks from seed to cigar. But over the last 25 years, cigars made in other countries in the Caribbean and Central America have become comparable in quality, consistency, and cost. Worse still for American smokers, your Cuban cigar could be fake.

Habanos is the corporation, part-owned by the Cuban government, that controls the worldwide commercialization of all Habanos cigar brands. All Habanos cigars are made in Cuba, but not every Cuban cigar qualifies as a Habano. The state-owned company issues Protected Denomination of Origin approval for a selection of brands whose cigars it claims are manufactured to the most stringent quality-control standards.

The only nation it does not sell to is the United States, which hasn't allowed the import of Cuban cigars since the 1962 embargo actioned by President John F. Kennedy, who just hours before signing the decree banning all Cuban products from the United States ordered his press secretary to buy over 1,000 Cuban cigars. Not only did this ban increase the desire for authentic Cuban cigars for American smokers, but it also created a booming black market for smuggled and counterfeit cigars.

 

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