The Music Industry Has an Advertising Problem

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Numbers suggest that alarm bells are starting to ring for Universal, Sony and Warner over ad revenue — especially in “mature” streaming markets. Will they take action?

, combined with in-the-works licensing deals with TikTok, may improve this situation.

The key factor testing the labels’ patience here is audio streaming advertising’s pitiful contribution, percentage-wise, in those mature streaming markets. Again, let’s look at Sweden: last year, according to local Over in Norway, another mature streaming market, there’s even stronger evidence of a problem. In 2019, according to

: “The ad-funded part of the music ecosystem — that’s on-demand, ad-funded — as I’ve said before, is not something that is particularly sustainable in the long-term.” The latest stats from Scandinavia suggest he was on to something.with audio advertising: According to IFPI data, record labels themselves spent

 

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What year is this from?

I'm broke. Dont care.

The music industry always has some huge problem. Maybe the industry is the problem?

It has a producer problem that is causing a consumer purge. One size does not fit all!!!

The whole internet has an advertising problem. I am sick of intrusive ads and having to submit my email address just to get a simple recipe. Pop-up crap all over again.

wearesonaLA kayhanley moceanworker

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