Samsung launches pricey new Note as pandemic shrinks smartphone market

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Samsung has ceded its top ranking in the smartphone market to Huawei since pandemic started. FMTNews Samsung

SEOUL: Samsung Electronics Co Ltd unveiled its latest Galaxy Note smartphone on Wednesday hoping to regain ground against rivals Huawei and Apple as the smartphone market begins to recover from its Covid-19 slump.

The new Note 20 boasts a larger screen at 17cm, 5G connectivity, enhanced writing features with its S-Pen stylus, and access to more than 100 console and PC games via a tie-up with Microsoft’s Xbox cloud service. “It is an uncertain time to launch a new premium device given the challenging competitive and economic environments,” said Paolo Pescatore, an analyst at PP Foresight Tech, adding that the “eye-watering price” could deter some buyers.

Samsung posted a 29% on-year drop in shipments in the June quarter, the biggest fall among top vendors, according to researcher IDC.

 

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