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Disney Plus hit 60 million subscribers but its ARPU is lagging Netflix - Business Insider

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Disney Plus' audience growth has wildly exceeded expectations but it brings in less than half the revenue Netflix does per subscriber

Disney Plus hit 60 million paid subscribers in August, a milestone the company initially told investors it hoped to reach by 2024.

Disney Plus generated $4.62 in average revenue per paying subscriber during the June quarter, while Netflix averaged $10.80 in revenue per subscriber.Nearly nine months after launching, Disney Plus reached 60 million paid subscribers in August, a milestone the company initially told investors it hoped to reach by 2024.

Disney Plus' average revenue per user was also dragged down last quarter by its price point in India, where it "We absolutely are going after a bigger market of the number of subscribers as opposed to over rotating to try to get to a profitability number much sooner than we thought," Bob Chapek, Disney's CEO, said in response. "I must say the prospect of us hitting our goals as quickly as we are is very encouraging, but what we plan to do is invest even more in our content in order to keep that machine cranked and going.

 

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