Netflix's 'Strong Black Lead' Marketing Team Shows the Power (and Business Benefit) of Amplifying Black Voices

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Netflix's growing library of Black programming has led to necessary conversations on race in the industry: 'It's time to shift the narratives in Hollywood.'

The streamer's growing library of Black programming has led to spinoff projects and necessary conversations on race in the industry:"It's time to shift the narratives in Hollywood."amid not only the COVID-19 pandemic but also uprisings for racial justice happening daily across the country.

"You know it was special when you started going out to talent, and everybody was like, 'I'll drop everything, just tell me when,' " says Maya Watson, Netflix's director of editorial and publishing. Reflecting on "A Great Day," she says it was almost like they sensed today's zeitgeist coming, "It was like a little whisper that I feel people felt: It's our time. It's time to shift the narratives in Hollywood.

"A few Black [staffers] were like, 'Hey, we want to start prioritizing and talking to the Black audience,' " says Watson, who, before moving to Netflix, worked for Oprah Winfrey and former President Barack Obama. "Our colleagues were like, 'Cool, what do you need from us to get it done?' " Myles Worthington, who worked for Netflix PR before joining the SBL team as a director, says one standout has been the biweekly podcastwith Sylvia Obell and Scottie Beam. Close friends, the two Black women discuss what they're dealing with at any given moment — from belting out gospel to speaking candidly about sex — with a firmly Black cultural frame of reference .properly and an all-Black team supporting her on a day-to-day basis.

 

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Most of the people in my group don’t watch Netflix. That’s a white thing

necesessary conversations - LOL. pathetic.

Question to Twitter: Is there a source to get Netflix viewership ’s?

Netflix eliminated racism

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