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Fitbit's chief marketing officer quietly departed the company in May - Business Insider

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Fitbit's chief marketing officer quietly departed in May, as the company continues to wait out regulatory approval for its acquisition by Google

Fitbit's chief marketing officer, Tim Rosa, quietly left the company back in May.

Rosa was a key player at the company. His departure comes as Google is trying to close a deal to acquire Fitbit. A Fitbit spokesperson confirmed the departure to Business Insider and said that Mark Silverio, SVP, America Sales, now taken a broader role that includes global marketing. Rosa, who had been with the company since 2013, was instrumental in Fitbit's attempt to reposition itself more as aa services and data company – a way to fight back against Apple's growing dominance in the wearables space.last year. "We want people to be on Fitbit, as opposed to having a Fitbit."

 

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