TikTok rival Triller gets Sway influencers to live in content houses - Business Insider

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Short-form video app Triller has recruited influencers from the TikTok collective Sway LA to live in its 2 new content houses

Photo by Wil R/Star Max/GC ImagesThe short-form video app Triller has opened up two new creator houses in Los Angeles.

Several of Triller's new house residents have direct ties to the company. Richards, Johnson, and Beck are all, and Richards holds the title of chief strategy officer at the short-form video startup . The company onboarded the trio with an eye toward having the TikTok stars provide guidance on how to build products that meet the needs of video creators.

Triller said it's going back-and-forth on names for its creator houses, but "Trill" house and "Ill" house are early contenders. It's not charging any of the creators to live in the house and declined to comment on whether it owned the properties or was renting from another owner.

 

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