BY JERRY CHOONG
PETALING JAYA, Aug 18 — Former e-commerce platform Aladdin Group has officially announced its rebranding today into a tech company after nearly a year of operational hiatus and restructuring. Its chief executive officer Eizaz Azhar said the major technological trends in China was a major point for Aladdin to rebrand themselves.“Our major relaunch will be in the fourth quarter of this year, with strategic partners in nine different countries, and we hope to provide a seamless transition for regional trade and the halal businesses,” he said during the group’s relaunch programme at One World Hotel here.
“Out of the seven, five are multi-sided platforms. Additionally, the Covid-19 crisis has led to the rise of platforms which have since become an integral part of our lives.