Industry in ruins: SA tourism gets lifeline, but needs foreign travellers to escape life support

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The resumption of interprovincial leisure travel offers hope for the decimated tourism industry but the sector’s challenges are far from over. Until the country’s borders reopen, the fight to save businesses and jobs continues.

Total income in the tourism accommodation industry in June 2020 decreased by 95.3% compared to June 2019, announced Statistics SA last week.“The pandemic has undeniably been devastating for the tourism sector, resulting in many businesses not being able to keep their doors open or battling to survive as their revenue and sales continued to shrink, leading to forced staff reduction or retrenchments,” said Tourism Minister Mmamoloko Kubayi-Ngubane on Wednesday.

In a survey conducted by the tourism department in May, 64% of businesses in the sector said they couldn’t service their debts, while 67% said they couldn’t cover fixed costs. Opening up interprovincial travel will help avoid the worst-case scenario . The Tourism Business Council of South Africa has pointed out that it is crucial for businesses in Mpumalanga, North West and Limpopo, which receive more domestic tourists from Gauteng than their own provinces.that includes three phases: protecting domestic tourism businesses, managing the reopening of the industry and driving long-term growth.

Over the next 24 months, the plan is to sell the country as a destination for international tourists in the hope that the sector will at least return to pre-Covid levels.

 

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