VCs are eyeing these three DTC companies set to benefit from the home improvement boom - Business Insider

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VCs are eyeing these three DTC companies set to benefit from the home improvement boom

in sales over the previous year. This renewed interest in revamping our living spaces has influenced the success of home-related startups, too.

Bloomscape's founder and CEO, Justin Mast, said the company has "definitely seen growth in consumer plant purchasing during this time and are extremely grateful." There are plenty of other plant DTCs in the house plant space, like The Sill or Greenery Unlimited. Bloomscape claims its differentiator is the level of plant care experience it can offer to customers.

Alison Rapaport, a partner at Serena Ventures, likes the simplicity Clare has brought to this part of the home renovation process, though the company isn't a part of Serena Venture's portfolio. "Clare provides consumers a hassle-free way to select high-quality paint for your home and brighten up makeshift home offices," Rapaport told BI.

 

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