Jaden Smith's Weird Shoe Behavior Was Actually a Savvy Business Move

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Jaden Smith is known for his love of a quirky red carpet accessory

perched upon his shoulder. So kicking off his own sneakers to carry them like a clutch while outside after dinner is hardly the oddest sartorial choice the musician has made. In fact, it's a pretty savvy business move.in Malibu, California on Monday with a friend waiting for the valet to pull up his car when he suddenly removed one of his sneakers, showing it to the paparazzi. His friend also quickly followed suit, holding the footwear up over his head.

While Smith's friend wore this recently sold-out style, the musician appears to have been showing off a not-yet-released colorway featuring an all-white upper and an ombré midsole in blue, aqua, and pink. So while the resulting paparazzi images may appear nonsensical at first glance, they're actually serving as a gratis ad for Smith's future sneaker drop.

 

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