Papa John's sales skyrocket, driven by new menu items - Business Insider

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Papa John's sales skyrocket, as pizza chains add bizarre new menu items to triumph over rivals during the pandemic

The pizza chain's sales were boosted by new menu items, such as thePizza sales have soared through the pandemic. Now, chains are getting creative, with new menu items such as Papa John's Grilled Buffalo Chicken Papadia and Domino's chicken taco and cheeseburger pizzas.On Tuesday, the pizza chain announced that comparable sales grew 24.2% at locations across North America in August.

"Papa John's sales, driven by product innovation, remained strong in August," CEO Rob Lynch said in a statement. "As we have added new customers throughout 2020, our customer satisfaction and brand affinity scores also continue rising." On Monday, Papa John's announced it was rolling out another quirky menu item in the form of the Grilled Buffalo Chicken Papadia, which mixes aspects of pizzas, quesadillas, and chicken wings.

Pizza sales have soared through the pandemic. Pizza chains have been making major investments in digital technology and delivery for years, leaving other chains to play catch up in recent months. "This capability positions us well for the foreseeable future, as customer ordering and consumption behavior continues to be affected by the pandemic — possibly with long-term impact."Get a personalized selection of top stories daily based on your preferences. Sign up now.

 

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