Finix, the payments-as-a-service fintech that helps software companies manage their payments in-house, just added Amex Ventures to its cap table with its latest Series B extension.Business Insider got permission to publish the 20-page deck Finix used to raise the extension.
There are two main ways companies can start accepting payments: Build out a payments infrastructure in-house , or outsource entirely to the developer-friendly likes of Adyen, Stripe, or Square. "We're basically providing payments as an infrastructure, enabling our software companies to have that same developer-friendly experience to integrate in a matter of days, but also with the full control of the do-it-yourself model, being able to own those merchant relationships," Richie Serna, co-founder and CEO of Finix told Business Insider.
As is often the case in payments, Finix's distribution strategy is what some call a network of networks. Instead of selling its tech directly to merchants, Finix is targeting software companies like Passport Labs and Clubessential, who in turn can offer payments to their network of merchants.
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