Thursday, 27 Aug 2020 08:39 PM MYTThrough their rejuvenation programmes, Media Prima’s revenue declined only by 11 per cent to RM474.7 million in 1HFY20 compared to RM535.9 million a year ago. — Picture by Ahmad Zamzahuri
Group Chairman of Media Prima Datuk Syed Hussian Aljunid said the performance of the shopping segment is proof of their success as an essential service provider for the movement control order brought by the Covid-19 pandemic. Media Prima — a giant media and entertainment company with businesses in television, print, radio, out-of-home advertising, content creation and digital media — managed to improve their performance despite their businesses continued to be pressured by industry challenges exacerbated by the impact of the Covid-19 pandemic on the economy.
“Although our industry was heavily impacted by the economic effects of the Covid-19 pandemic, our commerce and digital platforms experienced a surge in traffic as more Malaysians go online.