A TikTok ban could be devastating for American retailers - Business Insider

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Opinion | A TikTok ban could be devastating for American retailers By Justin Kline of markerly.

. Not included in TikTok's revenue is the amount brands put toward influencer marketing. Many creatives are compensated directly by brands and pay is scaled based on the number of followers and average engagement that the user has. Further, some brands might choose to compensate influencers with products. For the early adopters of TikTok advertising, the app has proven to be a worthwhile investment in a short amount of time.

TikTok users will migrate to other platforms such as Snapchat and YouTube in search of comparable video content if a ban occurs. Social platforms like Instagram and Facebook are familiar to most TikTok users, and useful for advertising and marketing in their own right. TikTok makes you want to keep scrolling to see what's out there, while Instagram's Reels requires that you seek out content by searching. Plain and simple, Reels will not be a substitute in the event of a potential TikTok ban. We can, however, anticipate that users turn to it more than other options, such as Facebook and Snapchat.

But enough about the brands! Social media influencers are now a part of an established industry and economy in their own right. Influencers exist on all platforms these days, but those who got their start and made a name for themselves on TikTok will be more impacted by a ban than brands.

 

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Markerly In my opinion, this move by the U.S. government is bad and gives a haunting similarity to what other countries do to control businesses.

Markerly Not true. American retailers were doing just fine without tiktok .

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