Comcast Better Late Than Never to Connected-TV Market

. Already a minor player in connected devices with the Comcast Flex, the firm is looking to adapt the software behind its X1 cable box into a system to power smart TVs.

Smart TVs and connected devices represent an ever-growing medium for consumers to deal directly with services in which they want to subscribe. This has been a boon to platform operators, ranging from Roku to Samsung to Apple, thatvtake a cut from any subscription via their device. With these looking to become entrenched distribution channels for some consumers, making sure to continue to generate ad revenue from these viewers is a motivating factor for Comcast. A third motivator will be the jailbreak that powering smart TVs represents for Comcast.

Long term, it’s possible that Comcast smart TVs could reach a scale to provide strong income nationwide. The X1 set-top box is often feted as best in class; applying that to TVs could see consumers prefer the OS.

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