Amid This Year’s Struggle, New And Tougher Companies Are Born In The $900M Creative Economy

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Amid this year’s struggle, new and tougher companies are born in the $900 million arts economy

economy: How do you provide dignified, well-paying jobs to people in an era where technology is steadily replacing human work and climate change is raising questions about the upper limits of consumption?

Matthew Moore, a farmer and artist in Phoenix who had been running a fabrication firm, lost six months of booked business. He had to lay off four employees. With the eight remaining under the brand Mateo Goods, he designed and is manufacturing a sit-stand desk in Phoenix, Ariz., with $160,000 of orders so far on Indiegogo and from other sources.

Moore is just heading out to try and raise impact capital for the company, which donates 5% of its profits to a nonprofit, Creative Capital.In the early 2000s, urbanist Richard Florida launched the idea of a creative class of worker, arguing that cities should try to attract a well-educated workforce capable of bringing a lot of creativity to jobs, which often called for it. The creative class, from graphic designers to hairstylists, comprise 40 million American workers, he argues.

 

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