At the end of 2019, Forrester Researcha marked shift in the industry: an increasing emphasis on delivering services and experiences rather than just selling products.
One answer is to leverage 5G and augmented reality to transform the retail buying experience. Even while rapidly expanding their e-commerce options, many retailers might still AR also enables users to remotely evaluate products in 3D, perhaps visualizing items in their home setting before making a decision. This, too, could offer retailers new opportunities to distinguish and elevate their brands while allowing for a much richer, more informed customer experience.—will be key to the availability of 5G services in large stores. And with 5G’s low latency, immersive AR could be nearly seamless for even more realistic experiences.
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