On May 30th, Glossier shared a message in support of the Black Lives Matter movement following the death of George Floyd at the hands of police. The brand's statement of solidarity was shared alongside a pledge to donate $1 million in support of the Black community — $500 thousand to go towards organizations including Black Lives Matter, and the Marsha P. Johnson Institute, and an additional.
"These 16 businesses—ranging from a superfood-based beauty and wellness company to a soon-to-launch men’s hair care brand—blew us away with their vision, ingenuity, and passion for changing the beauty industry for the better," Kim Johnson, Senior Community Manager at Glossier,, noting that the brand will continue to amplify the stories of these growing, "industry-shifting" companies in the coming months.
As was laid out at the opening of applications, each grant amount was determined by the stage of business a brand was in, with Glossier offering $10K for pre-launch businesses set to launch within the next 12 months, $30K for early-stage businesses that are working to grow a customer base, and $50K for growth-stage businesses, looking to scale operations.
Since the opening of applications in June, Johnson led a diverse, cross-functional internal panel that reviewed each and every application. In the end, Glossier selected five growth-stage business including