As talent firms undergo new rounds of cost-cutting amid the pandemic, Ron Burkle is making a new foray into the representation business with a strategic investment in APA agency.
"With so much uncertainty in the entertainment industry, we’re very pleased to be collaborating with a person and a company so in sync with our vision for the future of our business," said Gosnell."Ron Burkle and Yucaipa share our philosophy for disciplined growth, and are 100% behind our strategy to expand upon our core business across all media platforms."
In January, the agency agreed to terms with the Writers Guild of America to once again represent scribes on its roster, as the union has looked to sign up individual firms amid a standoff with majors CAA and WME. And during the shutdown APA has gained clients, notably in the lit space.’ showrunner Evan Reilly are among those that signed with the firm in the past few months.
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