—and with 7-Eleven in tow, it can further its efforts to handle more of consumers' delivery needs. Instacart's collaborations with Big Lots and Walmart include nongrocery products, while its partnerships with Staples and 7-Eleven enable it to tap into the office supply and convenience store segments.
It has the opportunity to leverage online grocery's surging popularity to convince millions of users to turn to it for more than just grocery orders. Online grocery adoption has
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