Become an InsiderAn increase is social media consumption amid the pandemic has translated into a positive sales growth for DTC clothing brand Ivory Ella.from the brand's account that was posted in June caused a jump in sales for the brand's rainbow hoodie.
Sales for Ivory Ella's rainbow hoodies increased by 41% week over week after the video was posted. And according to the brand, this type of sales impact is a standard byproduct of repurposing UGC on the brand's channels. DTC clothing brand Ivory Ella is one of many direct-to-consumer brands leaning into social media amid the pandemic.
"With so many families stuck home during quarantine, there was a clear spike in social media use and we saw that as a clear opportunity to capture more customers," said Bethany Muths, the chief brand officer of Ivory Ella, a for-profit clothing company affiliated with the conservation of elephants. "We used social media to understand what causes our customers cared about and then created campaigns to support those beliefs.
While Ivory Ella currently has over 2.8 million followers across Instagram, Twitter, Facebook, and TikTok, the brand has been particularly active on
Vi har sammanfattat den här nyheten så att du kan läsa den snabbt. Om du är intresserad av nyheterna kan du läsa hela texten här. Läs mer:
Sverige Senaste nytt, Sverige Rubriker
Similar News:Du kan också läsa nyheter som liknar den här som vi har samlat in från andra nyhetskällor.
Inside the life of an Uber driver in NYC during COVID-19 - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Källa: BusinessInsider - 🏆 729. / 51 Läs mer »
Inside the real reasons behind Mike Corbat's early retirement - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. They said the same about MLK,slavery,segregation,share cropping ,under paid blacks ,systemic racism but praise white nationalists terrorists who walks the streets with guns.
Källa: BusinessInsider - 🏆 729. / 51 Läs mer »
Inside Citi's exec shakeup — Chime's latest round — Buy now, pay later's future - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Källa: BusinessInsider - 🏆 729. / 51 Läs mer »
TikTok exceeds 100 million monthly users in Europe as US sale deadline looms - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. stokel Tic Tok should leave the US if Google ejects it has Harmony app store to fall back to and other markets to enter stokel Ngl, Tik tok has some sick memes you know
Källa: BusinessInsider - 🏆 729. / 51 Läs mer »
TikTok owner ByteDance rejected Microsoft bid for app's US operations - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. meh. asskisser Zhang did sth brave for the first time. kudos to him this time. earned my tiny bit of respect for the first damn time. oh. I forgot. if he sold it. we will do exactly the same by Trump to douyin as tiktok sold to USA.China NS severely Oracle doesn’t make it either -
Källa: BusinessInsider - 🏆 729. / 51 Läs mer »