Google faces grilling on ad business before U.S. Senate antitrust panel

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Alphabet Inc's Google will be questioned about its ad business in a hearing on Tuesday, with a particular focus expected on whether it misused its dominance in online advertising to drive profits.

WASHINGTON - Alphabet Inc’s Google will be questioned about its ad business in a hearing on Tuesday, with a particular focus expected on whether it misused its dominance in online advertising to drive profits.

Lee is expected to express concern that Google may have broken U.S. antitrust law, a source close to the panel said. Harrison, who testifies at a time when Google has few friends in Washington, will argue that the ad tech ecosystem is crowded and competitive, with Amazon.com Inc and Facebook Inc among Google’s powerful rivals, and that ad tech fees have fallen.

 

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