Amazon launches first online 'Luxury Store' with Oscar de la Renta - Business Insider

Lauren Sanchez, Amazon CEO Jeff Bezos, and Anna Wintour attends the Tom Ford AW20 Show at Milk Studios on February 07, 2020 in Hollywood, California.Amazon is partnering with Oscar de la Renta to launch "Luxury Stores," a series of high-end fashion storefronts backed by the e-commerce giant. The announcement is a big step for the online retailer, which has looked to expand its fashion offerings.

Brick-and-mortar retail has been ravaged by the economic impacts of the COVID-19 pandemic, while Amazon saw a 40% increase in year-over-year sales in the second quarter.Amazon is partnering with fashion house Oscar de la Renta to launch the first of its online, invitation-only "Luxury Stores." The initiative, which will announce additional partnerships in the coming weeks and months, will have powerful fashion brands design custom stores within Amazon's marketplace.

The Oscar de la Renta store touts 360-viewing capabilities, allowing shoppers to see every detail of a garment before purchasing, and access to Oscar de la Renta's Fall/Winter 2020 collection, which currently is only available on the designer's boutiques and website, according to an AmazonBut while anyone can visit a boutique or Oscar de la Renta's website, the Amazon luxury store has an added layer of exclusivity.

Me: Really ! Amazon : yes Me: goodbye Harrods goodbye Selfridge and goodbye for every luxury store in the world ...

Me: Really ! Amazon : yes Me: goodbye Harrods goodbye Selfridge and goodbye for every luxury stored in the world ...

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