Companies that sell DIY kits have seen an increase in sales as customers search for new activities to do at home.
Companies that sell do-it-yourself kits for goods like beer, kombucha, and cheese saw an increase in sales after lockdowns were issued across the US in spring, founders told Business Insider. , a DIY kit that sells the necessary tools and ingredients for customers to make their own kombucha, saw a massive uptick in sales since mid-March. The company booked about $300,000 in sales in April, compared to $75,000 in the same month a year earlier.
Prices for most of Brooklyn Brew Kit's products hover at around $48, while a majority of FarmSteady's kits fall just under $40. Either way, the key to a successful kit is knowing the potential customer, what they need, and how to make the process complete, the founders said.Before the pandemic, Field kept The Kombucha Shop's message light and cute. However, when crisis hit, she changed the business' marketing to reflect the devastation of the pandemic.
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