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As tourist flow stops, Bali’s craftsmen struggle to market their work online

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BALI: It had been weeks since a customer last stepped inside Safira Klau Gallery, a small art and furniture shop in the Kerobokan area of Bali, ...

But due to his unfamiliarity with the world of social media, his account has only attracted five followers as of mid-September.

The gallery owner is not the only one struggling with online marketing in Bali. Too used to walk-ins, the craftsmen find their source of income drying up in recent months.The resort island, which economy is almost entirely reliant on tourism, has seen 59 per cent drop in the number of tourists in the first half of the year, according to the Indonesian Statistics Agency.

“My children understand technology better than me, but they don’t have the time to help me. My daughter is already working and my son is still too little,” she said. “ is just too difficult. It’s not like dealing with real people. Customers can see and feel the products in person. You can’t do that online.”

The challenges cited by the artisans were mainly just excuses, said a workshop owner who has tasted success in using Instagram to promote his work.

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