Ex-agency exec Matt Britton wants to challenge Nielsen, Qualtrics - Business Insider

  • 📰 BusinessInsider
  • ⏱ Reading Time:
  • 49 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 23%
  • Publisher: 51%

Sverige Nyheter Nyheter

Sverige Senaste nytt,Sverige Rubriker

An ad agency vet who built a market research startup just closed a $34 million Series C round as he looks to take on Nielsen and Qualtrics

and start reading now.

Suzy has reached an annual revenue run rate of $20 million, according to Britton, who said that he wants to use the new funding to build products, hire more people, and boost sales and marketing.Ad agency vet Matt Britton has just closed a $34 million Series C round for his enterprise consumer intelligence startup Suzy, bringing its total raised to $46 million.

Supplement startup SmartyPants Vitamins has used to make decisions on product packaging and test the messaging in ads for SmartyPants Baby Multi & DHA supplements, said its SVP of brand Clay Nichols, while Microsoft has used Suzy since 2018 to do consumer research for thought leadership articles, blogs, and white papers, said Geoff Colon, head of Microsoft Advertising's brand studio.

It's started testing out a feature called Suzy Live, for example, which allows companies to narrow down survey respondents into smaller focus groups for more granular research.

Vi har sammanfattat den här nyheten så att du kan läsa den snabbt. Om du är intresserad av nyheterna kan du läsa hela texten här. Läs mer:

 /  🏆 729. in SE
 

Tack för din kommentar. Din kommentar kommer att publiceras efter att ha granskats.

MattyB Congrats, Matt! Damn - what a turnaround.

Sverige Senaste nytt, Sverige Rubriker

Similar News:Du kan också läsa nyheter som liknar den här som vi har samlat in från andra nyhetskällor.

Trump wants more stimulus checks, but Republicans don't back more spending - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. Unless it’s to bail out zombie corps that lay-off workers and buy back stock. 𝗡𝗼𝘄 𝗶 𝗯𝗲𝗹𝗶𝗲𝘃𝗲 𝗶𝗻 𝗯𝗶𝘁𝗰𝗼𝗶𝗻 𝗮𝗳𝘁𝗲𝗿 𝘄𝗶𝘁𝗵𝗱𝗿𝗮𝘄𝗶𝗻𝗴 $5,500 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝘁𝗵𝗲 𝗵𝗲𝗹𝗽 𝗼𝗳 𝗼𝗳 𝗠𝗿𝘀 𝗥𝗮𝗰𝗵𝗮𝗲𝗹 𝗶 𝗿𝗲𝗮𝗹𝗹𝘆 𝗮𝗽𝗽𝗿𝗲𝗰𝗶𝗮𝘁𝗲 𝗮𝗹𝗹 𝘆𝗼𝘂𝗿 𝗲𝗳𝗳𝗼𝗿𝘁 𝗮𝗻𝗱 𝘁𝗵𝗮𝗻𝗸𝘀 trader_conin_fx
Källa: BusinessInsider - 🏆 729. / 51 Läs mer »

Stock market crash: Ex-chief strategist on 6 risks investors face now - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. Oh look another article about impending doom for the market. I'll put it with the other articles from May, June, July, and August.
Källa: BusinessInsider - 🏆 729. / 51 Läs mer »

SUCCESS INSIDER: Executive salaries, management consulting, Facebook - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Källa: BusinessInsider - 🏆 729. / 51 Läs mer »