Traders look on after trading was halted on the floor of the New York Stock Exchange in New York, U.S., March 18.Strategic communications firms like WPP's Finsbury, Publicis' Kekst CNC, and Gladstone Place Partners work on high-stakes crises like WeWork's downward spiral and blockbuster mergers like Disney-Fox.
Former and current employees at these firms shared the hardest questions people can expect in an interview, based on their own experiences interviewing for a job or conducting an interview there. It also demonstrates how much the candidate knows about and is interested in this PR niche, others said. Ross Lovern, principal at Kekst CNC, wants to know if candidates are reading the news on their personal time or if they're reading stories that have nothing to do with their clients.
"We want to throw people off and see how they react when they're put in a bad situation," the former Finsbury partner said. "I want to see how they think and what their process is."
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