The Lobby, an online marketplace where influencers post shoppable videos reviewing clothing and accessories, made its national debut on Tuesday.
The Lobby — a digital marketplace described by founder and CEO Abigail Holt as "QVC meets TikTok" — rolled out nationally on Tuesday, bringing its feed of influencer-produced shoppable videos to the masses. Though the company first hit the scene in 2018 as a try-before-you-buy shopping service similar to Amazon Prime Wardrobe, its latest iteration is vying to become a bonafide video marketplace with an emphasis on direct-to-consumer brands.
"I felt like online shopping never felt the same kind of visceral, serendipitous fun [of brick-and-mortar]," Holt told Business Insider. "It was always very convenient, but besides that felt flat and emotionless. It felt like work." The platform — which in beta testing conducted 90% of its business on mobile, but is also available in a less-optimized form on desktop — currently features 40 influencers, who share videos between 30-to-90 seconds of themselves wearing and reviewing clothing and accessories.
Vi har sammanfattat den här nyheten så att du kan läsa den snabbt. Om du är intresserad av nyheterna kan du läsa hela texten här. Läs mer:
Sverige Senaste nytt, Sverige Rubriker
Similar News:Du kan också läsa nyheter som liknar den här som vi har samlat in från andra nyhetskällor.
Photos: Take a look inside John Legend and Chrissy Teigen's new home - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. Cheap compared to Jeff Bezos’ house. Or the 1bil$ House in India :3 And on the same day John went on TV to announce that people should move out of America because orange man bad.
Källa: BusinessInsider - 🏆 729. / 51 Läs mer »
Inside Donald Trump's 8 properties, from New York to St. Martin - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. Damn I want to be like Trump!! Owns or owes on? Trump 10 yıldır hiç vergi ödemedi
Källa: BusinessInsider - 🏆 729. / 51 Läs mer »
TikTok: federal judge says US government's actions 'likely exceed' law - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. He’s mad because they were making fun of him & spreading the truth about his shady shenanigans Thought: Did the courts try to stop him closing the border to China during the COVID outbreak early days? I can’t remember. POTUS has more intel than a Fed judge on an emergency stay. Scary court powers are rearing their ugly heads. Satiristas ‘Bought time something did .
Källa: BusinessInsider - 🏆 729. / 51 Läs mer »
Here's the data showing why TikTok's court victory was vital - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Källa: BusinessInsider - 🏆 729. / 51 Läs mer »
Sports-betting companies are ramping up deals with the return of live sporting events - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Källa: BusinessInsider - 🏆 729. / 51 Läs mer »