Amazon's Prime Day is expected to boost its Prime membership program - Business Insider

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Amazon's Prime user base has seen steady growth during the pandemic, and Prime Day will only add to the gains

that Prime Day delivered the highest increase in new Prime memberships during a two-day period for the company. This year, it will likely see similar gains to those in 2019, if not better.

Prime Day will also be a boon for Amazon advertising, as marketers look to capitalize on the digital shopping event. In previous years, Prime Day led to a spike in spending on Amazon's advertising platform.

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