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6 steps for entrepreneurs to acquire more customers on social media - Business Insider

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I've sold thousands of my books on Instagram. Here are 6 steps entrepreneurs overlook when trying to acquire customers on social media. (by susiemoore)

Here are some simple tips to move more of whatever you're selling using your social platforms:Log out of everything. Review all of your profiles from a prospect's or customer's point of view.

If it's not consistent and clear, do some tweaking and updating. it's important to have a consistent tone and message across all platforms. . So pay attention! One ninja marketing tip here is to use your customers' exact language. This is a technique called "mirroring.""My hair is getting thinner and thinner. It's so bad. It's getting harder and harder to cover up.

Solving your customers problems is the most helpful and generous thing you can do. So let it be easy by doing it in a language that they understand. "Provide value — always!" Rohaidy said. "Don't be stingy with your comments. Be gracious and generous giving out free educational content. It brings you more business as you build goodwill with potential patients. It's also how you establish credibility and expertise in your field.

This piece is obvious but easily overlooked. If you're scared of video, being live, or showing more of yourself to your audience, know this:Just show up and add some value with a tip, hack, or useful piece of info. Your job is to simply inform, connect, and/or even entertain your audience.

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