Psychology theory explains Elon Musk's unshakable fan following - Business Insider

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Why Elon Musk's fans will never cancel him, explained by an organizational psychology professor

To shed light on why Musk and Tesla seem especially immune to controversies that have sunk many other CEOs and their brands, Business Insider spoke with, an organizational psychologist who specializes in group behavior at Lehigh University.

A widely accepted concept known as the "optimal distinctiveness theory" models how individuals balance this desire not just to be different, but theThe theory was originally advanced by social psychologist Marilynn Brewer , and has helped explain why teenagers are attracted to punk or goth fashion or the"That hyper-distinctiveness expands out and gives you a sense of connection to everyone else who's into it, and every time you see another Tesla driver, you're like,...

Some of these episodes point to a darker motivation that forms a segment of his following, who don't just shrug off Musk's anti-establishment behavior — they rejoice in it.

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Je ne suis pas un fan de Elon Musk, Je suis le choix de L'art en faveur de Elon Musk, c'est moi en personne, je suis vivant, J'interviens en choisissant ceux qui vont dans le sens de l'évolution de l'humanité par la qualité de leur travail, non, pas fan, ni biche, ni fanatique🤣

Why would you cancel anyone in the first place? If anyone had make a mistake, call them out and let them make amends but cancelling is overtly exerting shitty privilege

I'd never

elonmusk for Prez 🇺🇸

The most valued automaker in the world, also the one selling the less cars.

They will when they find out he's a fake.

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