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I started my own sports agency at 22, now represent 8 top WNBA stars - Business Insider

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I started my own sports agency when I was 22 and now represent 8 top WNBA stars — including the legendary Lisa Leslie. Here's how I landed major clients and built my business. (by AllisonGaler)

Allison Galer is an entrepreneur, WNBA agent, and founder of Disrupt the Game, a full-service sports and entertainment agency. She began by representing Sammy Prahalis, one of the top players in the nation.Visit Business Insider's homepage for more storiesI started my sports agency, Disrupt the Game — which represents eight top WNBA stars, and Hall of Famer Lisa Leslie — fresh out of college at the age of 22.

I had a vision of doing things differently to elevate the women's game; I wanted to be a disruptor of the existing agency model, and decided to bet on myself in the process. So, I went to every game I could, made a concerted effort to meet with assistant coaches, head coaches, general managers, basketball operations personnel, anyone, and everyone that I could to help build genuine and authentic relationships in and around the WNBA. I also made sure I went overseas to meet with coaches and management, to watch my clients play games that were overseas — to make sure that I was where my clients were.

She had, and still has, a vision beyond sports — talking about motherhood, marriage, leadership, etc. — and I promised to do my best to try to make her goals happen. We started doing deals to position Lisa as a working mom that very first year, including a one-day shoot with YouTube's Modern Mom that we still reference in her work today.

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AllisonGaler She ain’t shit

AllisonGaler Drink everytime you correctly guess a paywalled post🍸

AllisonGaler Do you want a Social Media Manager(SMM)? Please find me here.

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