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Always buy knock offs.
Jimmy Choo co-founder is reimagining the shoe industry with her eponymous footwear line
Sverige Nyheter Nyheter
Tamara Mellon saw an opportunity when she saw promise in Malaysian shoemaker Jimmy Choo Yeang Keat. Now she is ahead of the curve once again, reimagining the shoe industry as an online, direct-to-consumer retailer. Venture capitalists are listening.