Meet The Company Making $31 Million A Year Helping Influencers Build Their Brands With Custom Merch

don’t want to go to college anymore; I want to be a YouTube star.” When Nikita Kopotun’s younger brother, Denis, shared his dream of becoming a full-time Roblox streamer at 17, he wanted to help. Having just completed an internship at Cisco in China, the Queen’s University engineering student used the connections he’d made with Shanghai factories to manufacture stuffed animals Denis could sell to fans and help his brother turn a profit.

While the company is headquartered in Canada, its manufacturers are based in China, where a team of 30 mass produce merchandise—from Denis’ tie-wearing cat plushy Sir Meows A Lot, to InquisitorMaster’s floppy-eared furry onesies, to Lanky Box’s cartoon-printed bedding bundle—and within a month of influencers inking a deal.

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