Jim, Jake and Jordan DeCicco founded Super Coffee as an alternative to Starbucks’ ready-to-drink Frappuccino.y the end of 2020, the ready-to-drink coffee beverage company Super Coffee, cofounded by brothers Jordan, Jake and Jim DeCicco, had become the third most popular ready-to-drink coffee in America. Kitu Life, the 110-person company that owns Super Coffee, is only behind Starbucks and Dunkin’—and its revenue grew 106% to $55 million, helping it reach a $400 million valuation.
“It’s not every day an opportunity comes across your desk that leverages your entire background.” says Godden. “Everything Super Coffee needs I have. I think I could make a really direct impact immediately.” Though its coffee is slightly more expensive than competitors Starbucks and Dunkin’—a dozen of its ready-to-drink bottles market for $32, as compared to $17 for the same amount of Starbucks Frappuccinos and $26 for the Dunkin’ equivalent—Super Coffee sees itself as a healthier alternative, its beverages boasting zero added sugar, MCT oil to improve cognition and plant-based protein to build strength and stave off hunger. It sells 30 products, ranging from coffee grounds to K-cups to creamers.